Co-Opetition - Adam M. Brandenburger (.mobi)
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DetailNow available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.About the AuthorAdam M. Brandenburger is a professor at the Harvard Business School.
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Customer Reviews
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very good
Cust********4AY
Pay to Play! Learning the Game of Business
Cust********T7W
Very Good
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Excellent framework for marketing strategy analysis
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Excellent on how the Game Theory can be applied in business
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Injects Your Mind With A New Insight !
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Really Excellent
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Refreshing & practical showcase of game theory
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Absolutely excellent book on strategy and game theory!
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Nothing is as practical as good theory
